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Business plan assumptions list

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All financial projections are based on business plan assumptions. Listed below is a selection of the most important assumptions which need to be considered and decided upon when using the Financial Projections Template to produce the financials section of your business plan. This is not an exhaustive list of business plan assumptions, the assumptions used in your financial projection will inevitably depend on the type of business, and the economic climate in which it is being operated. Remember this is planning not accounting. The calculation of key assumptions is further discussed in our financial projection assumptions post.
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Assumption-based planning

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What are the Most Common Types of Business Assumptions

Constructing a business plan is all about looking at and confronting assumptions. Consider the five following key assumptions, and you'll be well on the way to a more solid plan. It's an obvious question, but many entrepreneurs overlook it. Knowing that there's a need for your product is different than having a hunch or a feeling. How do you know the difference? You do the research to find out. First, look at the competition.
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Sample Business Plan

Whatever your reason for writing a business plan, the task will probably still feel like a homework assignment. A business plan is a document that describes a business, its products or services, how it earns or will earn money, its leadership and staffing, its financing, its operations model, and many other details essential to its success. Investors rely on business plans to evaluate the feasibility of a business before funding it, which is why business plans are commonly associated with getting a loan.
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A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan so that goals may be achieved. While a marketing plan contains a list of actions, without a sound strategic foundation, it is of little use to a business.
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