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Impact of social media on consumer purchase decision dissertation

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This study examined the impact of social media platforms and brand awareness in relation to the consumer decision-making and buying behavior patterns influenced by social media. It also depicts how companies can effectively make use of social media platforms as marketing strategy tools in business performances. Social media also has some influence to both the consumer and the marketers and is becoming the most welcomed online selling point by the millennial. The study highlights the benefits of using social media platforms and brand awareness strategies that can be utilized through the online social media systems and gives a contemporary research gap, in how frequent businesses are engaging with social media. Consumer Behavior and Marketing.
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The Impact of Social Media on Customer Purchase Decision

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The Impact of Social Media on Customer Purchase Decision - Thesis - ihozonice

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Marketing Dissertation Topics

This study proposes a theoretical research model that includes social media factors, social impact transfer factors, and e-commerce outcome factors. We posit social interaction ties and social media commitment as key elements of social media. An online questionnaire was conducted to test the research model and hypotheses based on survey data collected from Taobao, the largest e-commerce site in China.
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Authors: B. Kanu 2 and A. Ezeabogu 3. Cite this article: B. Ezeabogu
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