Doubleclick case study

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We've moved! Please subscribe to the Google Marketing Platform blog for updates. One benefit of DoubleClick Ad Exchange is that buyers can bring their own data, optimization and bidding strategies to the exchange in order to meet their own goals. In a new case study with Quantcast, we look at how they do exactly these things in real-time and at scale through their product, Quantcast Lookalikes. Data and scale are two things Quantcast embraces.
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DoubleClick, Inc., Spanish Version Marketing 5C Analysis / MBA Resources

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Customer Success Stories - Google Marketing Platform

In re DoubleClick Inc. Privacy Litigation , F. The court held that DoubleClick was not liable under any of the three federal laws because it fell within the consent exceptions under the Stored Communications Act and the Wiretap Statute. DoubleClick was not excluded from the consent exception of the Wiretap Statute because it did not intercept the communications for criminal or tortious purposes.
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DoubleClick, Inc., Spanish Version Case Memo, Recommendation Memo / MBA Resources

Jump to Montgomery Kannan Srinivasan. DoubleClick is a provider of digital marketing technology and services. The world's top marketers, publishers and agencies utilize DoubleClick's expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers.
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Skip navigation. Adding, however, that it takes consumer privacy issues very seriously, the Commission cross-referenced its release of a set of proposed behavioral marketing principles that were also announced today. Kovacic and J. Applying these guidelines, as well as Commission policy and case law in evaluating non-horizontal theories, agency staff analyzed three principal theories of potential competitive harm.
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