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Factors affecting online shopping research paper

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Social media acts as a promotional and advertising hub for e-commerce retailers which are the primary drivers of online consumer behaviour Farooqi, It creates an impetus to understand online consumer behaviour towards shopping for sustaining online businesses and increasing the chances of profit and success in the long run Elkhani and Bakri, Perceived risk is uncertainty that online consumers face when they cannot foresee the consequences of their purchase decisions Schiffman, Kanuk and Kumar, They affect online consumer behaviour, as people are discouraged to buy online due to the quality, health, time, delivery and after-sales risks associated with it.
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An Analysis of Factors Affecting on Online Shopping Behavior of Consumers

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Online Shopping Research - Words | Bartleby

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Factors affecting online shopping behavior of consumers in Pakistan

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Abstract Online shopping is a process of buying and selling of products and services through the Internet. Online shopping has become the fastest-growing industry and Internet users have reported that online shopping is one of their primary uses of Internet. With the help of online shopping, the consumers can purchase clothing, shoes, books, airline and events tickets, foods, computers hardware and so on.
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