Founded on by Pierre Omidyar , eBay was considered a pioneer in the online auction industry whereby people are brought together on a local, national and international basis to serve the purpose of creating a person-to-person community where ever individual could have an equal access through the same medium which is the Internet. Basically, eBay introduced several crucial innovations tailor-made for the internet at the business level, a strategy which was conceived to be an improvisation. The online auction business model is where eBay served as the value-added facilitator of trade between a buyer and a seller in a highly individualistic manner. The online auction model developed by eBay marked an important extension of e-commerce , offering millions of individuals a low-cost opportunity to engage in a new type of economic activity. During her tenure, Whitman helped eBay enter China, integrated globally recognized brands like PayPal and Skype into eBay portfolio and successfully steered the company through the dot-com bust by staying focused on its core users and core competency-online auctions.
Ebay Case Study Case Study Solution & Analysis
(DOC) Case Study EBAY | Mohan Raj - e-karkonosze.info
Ebay was founded by Pierre Omidyar in The online site proved to be great success and opened a new platform in online auction industry. However, with the increasing operations the founder stepped down as CEO in although he remained chairman on the board. Omidyar was however replaced by Meg Whitman. Whitman brought various changes and went into IPO for the first time and ebay become public traded company. New divisions were formed and new president was added to meet the growing need of the organization.
Case Study: eBay”™s Business Model
Learning from Others 9. Initially intended as marketplace for individuals, eBay was started by Pierre Omidyar and Jeff Skoll in September , but three years later brought in Meg Whitman, who had studied at the Harvard Business School and knew the value of branding. Whitman in turn brought in staff from companies such as PepsiCo and Disney, and turned eBay more into the business of connecting people than simply selling things.