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Literature review on effect of branding on consumer buying behaviour

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Although brand image was recognized as the driving force of brand asset and brand performance, few studies have elaborated on the relationship between brand image and brand equity. Based on the brand image theories, this study reviewed extant studies about the impact of brand image on consumer from perspective of customer equity. It also presented the shortcomings of current research and pointed out the trends for future study. Journal of Marketing, 50,
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Consumer Buying Behaviour – A Literature Review

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Review of Literature on Customer Buying Behaviour and Satisfaction Level on Bikes Essay - Words

In case of female segment, lifestyle, advertisement, quality, price and other factors play key roles in making the marketing decisions. Nepal is a multicultural and multilingual nation, with over half Thus, we can assume that increasing number of product and service purchases are made by Female Segment of the Nepalese market. Improved technology, better education, advancement in science and economic growth has provided people with a chance to better standard of living. With increased purchasing power and increasing number of dual earning has made people more conscious towards beauty, hygieneand better lifestyle Souiden;Diagne, Today women are more active, liberal moving ahead and taking part in every walk of life so they became more concerned towards their looks and appearance Kumar,
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Effect Of Branding On Consumer Purchase Decision Thesis – 572518

To browse Academia. Skip to main content. Log In Sign Up. Download Free PDF. Sanjoli Sabharwal.
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It is not only the name or logo of the brand, but it implies the overall feeling or image that a consumer has while consuming the product of the brand. Brand designing is considered vital mostly when the companies try to market their products or services into a new market or an existing market Keller, Parameswaran. There are four types of consumer buying behaviour. They are: complex buying behaviour, variety seeking buying behaviour, Promotional Activities, makes consumers communicate with producers, such as media advertising, direct mail, personal selling.
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