Secondly, our society is ever-changing and therefore so are the consumers as well as heir desires and needs; a company must follow this trend In order to maintain Its success In the future. In this paper, I will analyze the marketing strategy off company trying to start a new company marketing Trap-Ease, an innovative and desirable mouse trap that is leaps and bounds ahead of its competitors as presented in our books as case-study 1. In this case-study, despite having a product that should have set the company up for success, it fails. The first step in this process is strategic planning. This step is critical because each company must find the game plan for long-run arrival and growth that makes the most sense given its specific situation, opportunities, objectives, and resources.
Case-Study: Trap-Ease America
Case Study - Trap-Ease America Essay - Words | Bartleby
Please join StudyMode to read the full document. Martha and the Trap - Ease America investors believe they face Trap - Ease America : the big cheese of mousetraps case Case Analysis: A group of investors had formed Trap - ease America in January after it had obtained worldwide rights to market the innovative mouse trap. The group then hired Martha to serve as president, and to develop and manage trap - ease America organizations. SWOT Analysis: is an overall evaluation of the company strengths, weaknesses, opportunities, and threats. For Martha to best assist Trap - Ease America to take advantage of the opportunity of profiting from providing its customers with a better mouse trap , it is necessary to evaluate the values of which market segments will be best served by the product, the strategic and long-term goals of the company and define the marketing concepts and mission orientation through which they will meet those goals.
Case Study - Trap-Ease America Essay
I feel as though Martha exhibited marketing myopia, in which they focused on the actual product rather than satisfying the customer core. I think the group would write its mission statement with the Ralph Waldo Emerson quote. The mission statement should revolve around customer and the fact that the product is revolutionary and one of kind. However, she is imagining this product more for housewife use, when in reality many women are now in the job world.
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